Navigating Nutrition with Guiding Stars

When you see a Guiding Stars icon at Hannaford Supermarkets, you can be confident you’re making a nutritious choice.

Author: Garrick Brown

MS, RD, LD

Do you ever feel lost while looking for nutritious options at the grocery store? Guiding Stars makes it easy to find your way. Just follow the stars.

When you see a Guiding Stars icon at Hannaford Supermarkets, you can be confident you’re making a nutritious choice.

How it works

The nutrition guidance program reads nutrition labels and measures every product using established nutrition science. If it meets transparent nutrition criteria, it earns a 1, 2, or 3 star rating for Good, Better or Best nutrition. It’s that easy!

Where to find Guiding Stars

You don’t have to look far. Guiding Stars icons are conveniently located on shelf tags, prepared foods, and store-brand packaging at Hannaford Supermarkets. You can filter by Guiding Stars when shopping for groceries at Hannaford.com too.

Guiding Stars follows a positive approach with its nutrition guidance. Icons only appear when a product meets the nutritional criteria to earn a star.

Science behind Guiding Stars

Guiding Stars’ patented algorithm was developed by independent nutrition science and public health experts to evaluate the nutritional value of every food and beverage product in the grocery store.

MORE LESS
Vitamins Saturated Fat
Minerals Trans Fat
Fiber Added Sodium
Whole Grains Added Sugars
Omega-3s Additives to Limit

Guiding Stars uses information from the Nutrition Facts label and ingredients list to evaluate products. That information is standardized and measured to determine if the balance of nutrients overall meets the criteria for Good, Better, or Best nutrition.

For more information about a product’s Guiding Star rating, visit food.guidingstars.com or scan the barcode with the free Guiding Stars app.

Find responses to more Frequently Asked Questions.

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